Dear Shiraiwa

Tokyo

The mark is a vertical oval, a feature of the restaurant's okonomiyaki, with the characters "Shi-Ra-I-Wa," which is also the restaurant's name, designed with the kanji character "Shiraiwa." The tip of the mark's brush (beard) features the auspicious "Shichi-Go-San" (seven-five-three), and the seal combines okonomiyaki with Sensoji Temple, a tourist spot that represents Asakusa. It is an auspicious symbol that gives a feeling of Edo.